Even if the attention to skincare is growing, it is still very common to overlook one of the most essential steps of our beauty routine: daily cleansing. A good and regular cleansing, which removes make-up and/or impurities from the face, will ensure visible improvements day after day, cleansing after cleansing. Facial cleansing is a fundamental beauty gesture that contributes effectively to fighting the first signs of skin aging and to keeping the skin elastic and luminous over time.

Think about what your skin has to face during the day. From makeup and sweat, to particles in the environment and pollution, your skin is inevitably exposed to many external aggressors everyday. Daily skin cleansing removes all traces of dirt, excess oil, pollution and dead skin cells from your face. If not cleaned properly, dirt and pollution build up on the surface of the skin and could cause skin dehydration, aging and the appearance of impurities.

It is very important to cleanse your skin twice a day, both in the morning and in the evening. In the morning, after waking up, facial cleansing helps to remove any toxins, dead cells and excess oils that the skin has secrete overnight. Balancing the skin and providing a fresh surface for the beginning of the day allows a better penetration of the active ingredients contained in the subsequent treatments of our beauty routine, allowing the skin to receive all their benefits. In the evening, cleansing will not only remove all traces of make-up from the face, but will also help the skin's repair process from the aggressions of external agents to which our skin is exposed during the day.