Milan, capital of fashion and design, unfortunately remains one of the most polluted cities in Europe. According to recent data from the European Environment Agency, the city of Milan ranks among the most polluted in Europe for fine particulate matter concentration. Air pollution, with its fine particles and free radicals, poses a threat not only to general health but also to the beauty and youthfulness of our skin.

What are the effects of pollution on the skin?

• Premature aging: Fine particles and free radicals damage collagen and elastin, the proteins that give skin its elasticity and firmness. This leads to the appearance of wrinkles, fine lines, and dark spots.
• Dehydration: Pollution can damage the skin's hydrolipidic barrier, making it dry, cracked, and lacking in radiance.
• Sensitivity: Pollution can increase skin sensitivity, making it more prone to irritation, redness, and itching.
• Acne and other dermatological problems: Fine particles can clog pores, promoting the appearance of acne and blackheads.

How to protect the skin from pollution?

It is definitely important to choose anti-pollution skincare lines, products with specific formulas containing ingredients capable of counteracting the negative effects of pollution. Therefore, it is crucial to embrace a healthy lifestyle and follow a careful skincare routine that pampers our skin with simple steps:

1. Cleansing: It is important to cleanse the skin morning and evening with a gentle cleanser to remove impurities and toxins accumulated during the day. Milanesi offers the Double Cleansing Box, a kit designed for deep facial cleansing. The combination of these two products allows you to eliminate all traces of impurities, makeup, and dead cells, leaving the skin luminous and clean for a long time.

2. Hydration: Applying a moisturizer rich in antioxidants and protective ingredients helps restore the skin's barrier and defend it against pollution damage. We propose as a first step the Anti-Aging Serum, a powerful anti-aging serum formulated with Gold, known for its ability to nourish and hydrate the skin and maintain its brightness. To complete the formula: the Anti-pollution Complex, which helps protect the skin, an Anti-aging Oligopeptide Complex, and Organic Centella and Calendula Extracts, ideal ingredients to treat skin imperfections related to loss of tone and elasticity. After applying the serum, complete your skincare routine with the Anti-Aging Moisturizer. These two products will work in perfect synergy to address deep wrinkles, promote cell renewal, alleviate dryness, and establish a solid protective barrier against the impacts of pollution. In addition, we recommend a gentle scrub treatment to be used 1 or 2 times a week. Our Purifying Mask is enriched with the lively aroma of Coffee and a blend of toning ingredients, such as Ginseng Extract and Green Coffee Extract, to eliminate dead cells. Not only does it provide a solution to remove impurities from the skin, but it also keeps it radiant even in a stressful urban environment.

3. Sun protection: Using a product with SPF helps protect the skin from UV rays, which amplify the harmful effects of pollution.

4. Physical barrier: Wearing a mask when in areas with high levels of pollution can help reduce exposure to fine particles.

5. Healthy lifestyle: Adopting a healthy lifestyle, with a diet rich in fruits and vegetables and regular physical activity, helps improve skin health and make it more resistant to pollution damage.

Milanesi Skincare Proposal:

We have developed a line of specific products to protect the skin from pollution damage. The products contain a state-of-the-art Anti-Pollution Complex, composed of an innovative microalgae extract capable of defending cells from urban pollution and counteracting free radicals. To enrich the formula, there are also other natural ingredients such as green tea extract, moringa extract, and hyaluronic acid, which help to:

Protect the skin from UV rays

Counteract premature aging

Purify and detoxify the skin

Hydrate deeply

By choosing Milanesi Skincare's anti-pollution products, you can protect your skin from pollution damage and maintain your beauty intact, without giving up city life.